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ADD FRAME / Experiment 001

Perpetual Motion

Preparing the sequence

00%

A scroll-controlled cinematic CGI animation showing a luxury watch moving through darkness, reflections, close-up details, and a final hero composition.

03 / Continuum

Still studies.

After the scroll film, the object holds — four editorial frames from the same CGI world, shaped for presence rather than product.

Vertical composition of Rolex on vertebrae-like bracelet
03.1 — Vertical form
Watch emerging from darkness with liquid metal splash
03.2 — Threshold
Macro of Datejust dial with sculptural organic bracelet
03.3 — Dial / ore
Fashion motion study with sculptural watch on wrist
03.4 — Wear study

04 / Continuum

Motion studies.

Two body-worn loops — kinetic light, blurred gesture, and the sculptural bracelet reading as armor in motion.

04.1 — Gesture

Arm rise and settle — the bracelet catching light through motion blur.

04.2 — Presence

A quieter pass through the same world — framing, material, and weight.

Case Study

Perpetual Motion

An experimental web experience exploring how cinematic CGI, scroll choreography and real-time canvas rendering can transform a linear film into an interactive digital object.

Role

  • Creative Direction
  • Motion Design
  • Creative Development

Technology

  • HTML5 / CSS3
  • Vanilla JavaScript
  • Canvas 2D
  • GSAP + ScrollTrigger

Year

2026

Portfolio — ADD FRAME

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Unofficial CGI concept created for portfolio and experimental purposes. Not affiliated with, endorsed by, or connected to Rolex SA or any of its subsidiaries.